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Diversity, Equity & Inclusion is dying
Published October 18, 2024
Written by Simply American
Photography by Simply American
“DIVISIVE, POLITICAL, AND SOCIAL ISSUES DON’T BELONG IN THE WORKPLACE AND WORK IS NOT YOUR SOAPBOX TO DISCUSS WHAT KIND OF SEX YOU PREFER TO HAVE.” —ROBBY STARBUCK
Robby Starbuck, a filmmaker and conservative activist, has been waging an online campaign to persuade companies to roll back the Diversity, Equity, and Inclusion (DEI) initiatives.
On June 6, 2024, Starbuck exposed Tractor Supply for its DEI programs, which included:
• “Family Friendly” pride/drag events
• Funding sex changes
• LGBTQIA+ events at work
• LGBTQIA+ training for employees
• Climate Change activism
These are just a few of the DEI initiatives Tractor Supply was pushing. Within three weeks of being exposed, on June 27, 2024, Tractor Supply kicked their DEI programs to the curb.
Since then, Starbuck has exposed and encouraged 12 more large companies to do the same.
Companies are squashing their DEI initiatives and their participation with the Human Rights Campaign, the nation’s largest LGBTQ+ civil rights organization which happens to offer a grading and reward system on DEI participation.
“IF IT IS PROFITABLE TO BE DIVERSE, WHY AREN’T THESE COMPANIES PUSHING BACK?” —ON BALANCE WITH LELAND VITTERT
As of the writing of this article, the current list of companies walking away from DEI includes:
• Tractor Supply
• Lowe’s
• Coors
• Jack Daniels
• Indian Motorcycles
• Polaris
• Harley Davidson
• John Deere
• Ford
• Toyota
• Lexus
• Caterpillar
• Stanley Black & Decker
These companies have realized that progressive DEI ideology is not profitable.
“OUR MOVEMENT FOR NEUTRALITY AND SANITY IN CORPORATE AMERICA IS SO LARGE THAT COMPANIES SIMPLY CAN’T IGNORE US. FOR TOO LONG WE’VE BEEN THE SILENT MAJORITY. COMPANIES NOW UNDERSTAND THAT WE WON’T SIT BACK SILENTLY ANYMORE AS EVERY INSTITUTION IS POISONED BY A LOUD BUT SMALL CONTINGENT OF FAR-LEFT EXTREMISTS.” —ROBBY STARBUCK
Robby Starbuck on NewsNation, September 2024.
“Companies need customers to walk through their doors to buy products, and it appears that our movement has done an effective job reminding them of that. We will continue to do so one by one for as long as it takes to bring sanity back.” —Robby Starbuck
Institutions, companies, and government can do better for the future of America. Telling minorities that they need a “boost” because they’re not as “good” as their white counterpart is discriminatory.
Hiring based on skin color, gender, religion, or sex is wrong.
DEI is dying. Seal its fate by hiring based on merit.
